By definition, Amber Alert is described as an abduction security system designed for children. In 1996, this system was put into place and since that time, companies like Google have been able to make use out of it. Facebook, from what I have seen, will become the latest company to get onboard, which I’m sure will be of interest to online marketing companies across the board. For those who are curious as to what this entails, please read on.
Facebook will soon be working with the National Center for Missing and Exploited Children, allowing Amber Alerts to be sent through the social media page. Specifically, messages will be tailored to individuals based on the locations given on their profiles. What this means is that messages given to New Yorkers will not be the same as those given to New Jersey residents. In the words of Emily Vacher, who serves as Facebook Security, Trust and Safety Manager, the social media channel will become, “…the world’s largest neighborhood watch.”
What about the details of these alerts, you may wonder? It’s been said that the alerts in question will contain photographs of the children taken or even information about the vehicles detected. To say the least, these points of interest should help to make the recovery of abducted children easier. Of course, one can make the sound argument that the idea of similar information plays a part in this, as everyone will have the same understanding of what a particular case entails.
I am of the opinion that a story like this should grab the attention of online marketing companies across the board. Keep in mind that social networking can be done, as information from Amber Alerts should be distributed across every user’s friend list. What this will do is raise awareness, which will allow others to see what they can do in order to help any child abduction case. User engagement is strong, as firms like fishbat will tell you, and this is further evidence of such a claim.
Facebook has become involved in some great work with this, and I am sure that it will achieve success in due time. Child abduction cases are nothing short of serious and the fact that they require attention would be nothing short of an understatement. Not only will Amber Alerts be given to residents of particular regions but the idea of sharing cannot be overlooked, either. If this idea of sharing is followed through, it’s clear that this story will possess much greater worth.
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